We are eager to launch a focused effort to educate Floridians about dog racing and to promote adoption of ex-racers. Our idea is to erect billboards across the state that point readers to a web site with adoption information and rescue group links.
Billboards are a great way to reach thousands of people a day with our message of greyhound protection and adoption from Florida’s thirteen dog tracks.
Clear Channel Digital Outdoor offers a network of 140 billboards in 12 Florida counties. All billboards are positioned in high-profile locations and designed to reach commuters on heavily-traveled expressways and thoroughfares. Each billboard displays eight rotating advertisements for 8 – 10 seconds each. Our greyhound ads would be seen for six or more times a minute! Three designs have been created for this campaign. These appear below. Each message is intended to be informative, appealing and to promote greyhound adoption. A dedicated web page will also be launched.